About the role
A role like this is open right now in Vancouver, at a mid-sized software development company. You would own target-account strategy and run personalized account-based marketing (ABM) and outbound campaigns that generate new opportunities and expand existing client contracts. You would work in close partnership with Sales.
What you'll do
- Own target-account strategy for the company
- Execute personalized ABM and outbound campaigns
- Manage marketing email programs
- Run Salesforce lead processes and reporting
- Maintain data quality, analyze campaigns and keep documentation current
What you bring
- Experience building and running ABM and outbound campaigns
- Working knowledge of Salesforce, including lead processes and reporting
- Experience managing marketing email programs
- A careful approach to data quality and campaign analysis
- The ability to work closely with a Sales team
Details
- Location: Vancouver, BC
- Type: Contract (12 months)
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